Hi friends! We’ve hit the halfway mark of 2025 and somehow haven’t aged a decade in the process (jury’s still out). There’s been a lot going on behind the scenes here at Moonlight Makers, and we thought we’d spill the tea (responsibly, on a coaster we no longer sell) in one big update. Buckle up, this is the fun kind of newsletter.
Workshop Shuffle: Downsized, Not Downgraded
Plot twist: we gave up a third of our 15,000 sq ft space in downtown Asheville! Why? Because we finally Marie Kondo-ed our storage needs. Gone are the Trader Joe’s-style swing doors (RIP), the mysterious “Twilight Zone” room (every small biz has one, right?), and the glass double doors for the mail carriers that gave us **main character energy**.
Everything now fits perfectly in our original 2021 warehouse, proving once and for all that Tetris is a life skill.
Team Vibes: Who’s Doing What?
- In the store this summer? Come say hi to Avery, Eva & Mary (they’re as delightful as our pen sets).
- Alex & Whitney are in the back printing all the goodies; shirts, totes, towels, and yes, you can watch the magic live M to F like it’s DIY theater.
- Eli & Nate are the warehouse wranglers, order fulfillment experts + customer service superheroes.
- And deep in the creative cave: Jenna, Claire & Nicole, juggling graphics, spreadsheets, social media, new products, new designs, bookkeeping, marketing... basically brainstorming 24/7 with caffeine and Canva.
Product Gossip: What’s In, What’s Out
Big feels incoming. We had to say goodbye to:
- Magnets (they just didn’t stick around)
- Tie dye tees (peace out)
- Coasters, tumblers, and koozies (we barely knew ye)
Plus, some sticker, sock, and towel designs have headed to the great sale bin in the sky (well, online). Shop the Sale Section, it’s 50% + off, and every item you snag clears space for new, spicier stuff.
New things coming in hot: Fresh pen sets (including the world’s first ever Menopause-themed set, you read that right), dish towels, mugs, candles, and our entire watercolor collection. Sort by “New” on the site and thank us later.
Fun fact: our top-selling non-fabric items? Match holders, stickers, and pen sets. Y’all love the small-but-mighty merch.
The Pretty Stuff: Our Hand-Painted Collection
Did you know Nicole (our co-founder/secret weapon) used to be an art teacher and onstage live painter? These days she’s channeling all that magic into our hand-painted watercolor collection. So far: cocktails, Italian summers, garden goodies, with more to come. If she’s not behind a paintbrush, she’s probably throwing clay in her garage pottery studio. (She’s basically a creative wizard who refuses to accept compliments, so… compliment her behind her back, k?)
Heart Stuff: Hurricane Recovery + Gift Boxes For Good
After Hurricane Helene hit Asheville last September, things got real. We were without water, power, or cell service for weeks. Our team volunteered, our neighbors struggled, and when we got back to work, we knew things had to change.
We launched our Asheville Strong campaign and raised $50,000 for local recovery efforts, thanks to you!
In January we committed to donating 1% of all sales forever to worthy causes. We are not satisfied with this! Launching now: Our brand new Gift Boxes For A Cause. You get a themed gift, we donate 50% of proceeds to a nonprofit.
First box: The Great Outdoors Gift Box
- Tee: “May the Forest Be With You”
- Tote: “Nature Fires Me Up!”
- Candle: “I’d Rather Be in the Woods”
- Value = $60+, but it’s yours for $49.99.
- Benefitting: National Parks Conservation Association
Good gift. Good cause. Good vibes.
Website Glow-Up
moonlightmakers.com got a total makeover and she’s cute!
We also launched a new wholesale site, so if you know a local gift shop, brewery, goat yoga barn, or farmer’s market that needs us, tell them to check it out. We’re already in 3,176 stores nationwide and we’d love to be in a whole lot more! Like double or even triple!
Real Talk: We Need You
We turned 10 this year and didn’t even throw a party (rude). Between the hurricane, less tourism, rising costs, and economic weirdness, we’ve been stretched thin. We've downsized space, staff, and bill but we’re still here, still making, still dreaming, still screen printing our butts off.
So if you believe in what we do:
Tell your friends. Buy a gift. Order custom stuff. Like, comment, share. Do 100% of your Christmas shopping with us.
Every single order helps keep our lights on and our team together. We love doing this and we love YOU for helping us keep doing it.
Coming Up
- July 4th Weekend: In-store & online sales!
- July: New camping mugs drop
- July: Mugs & protein shakers back in stock
- August: Launching 10 brand new pen sets (we’re unwell with excitement)
Stay in Touch
Follow us on Instagram for behind-the-scenes chaos, regular giveaways, and weirdly specific design updates. (Today Nicole’s sketching fishing-themed stuff. Is that for you? You tell us.)
Got an idea? Want more chickens? Sourdough? Mahjong?? You name it. We might just put it on a towel. Email us at info@moonlightmakers.com and tell us everything you would love us to do!
With all our love and thanks,
Claire + the whole Moonlight Makers Team